Fernet-Branca isn’t only a digestive bitter, it’s a true legend. It’s formula is one of the world’s best kept secrets, so tightly kept, that since its origin even those who collect the spices do not know the exact quantities needed.Today, the only custodian of the Fernet-Branca secret formula is the President, Niccolò Branca, who personally measures out the spices during the production process. Fernet-Branca was also notoriously able to evade prohibition by billing itself as a medicinal tonic rather than a recreational drink and this greatly helped to popularize the drink in America.
It is said that the legendary soprano, Maria Callas, was fond of sipping her Fernet-Branca with a hint of mint syrup on hot days to make it more refreshing and her fans began to follow suit. The Branca distillery decided to embrace this trend andcame out with an official version of this drink that we now know as Branca Menta.
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