Ascheri Barolo
The Giacomo Ascheri Cellars originated in La Morra: in the early 19th century, the first vines were planted in that area, where a place called “Ascheri” still exists, and the first wines were produced. At that time in the Langhe, vine-growing and wine-making were still primitive and rudimental: wines were mostly sold in demijohns and they traveled for several days before reaching the selling points. However, a reliable account dating back to that period and concerning the “Ascheri” vine cultivation method ( then considered modern for its technical innovations ) clearly shows how, since its very beginning, the Ascheri Winery stood out for its commitment and innovative methods.
In 1880 the Ascheri winery was moved from La Morra to Bra, important town for the distribution of Barolo, where it is still situated nowadays. The Aschieri estate has expanded to and now includes the original La Morra Vineyards (mainly producing grapes for Barolo, Barbera d’Alba and Dolcetto d’Alba) the estates of Serralunga d’Alba, Verduno and Bra. The Aschieri estate has expanded to and now includes the original La Morra Vineyards (mainly producing grapes for Barolo, Barbera d’Alba and Dolcetto d’Alba) the estates of Serralunga d’Alba, Verduno and Bra.